Could children's pester power (the influence kids have over their family’s eating behaviors) be a force for promoting positive and healthy eating behaviors at home? A study by researchers suggests ...

Nine in ten items at the check-outs of supermarket convenience stores would be considered ‘very unhealthy’, according to Food Standards Agency guidelines. The vast majority of these were chocolate ...

Children's pester power may contribute to improvements in their family's food environments. A new study highlights the potential for children to influence food consumption and habits at home. Children ...

Children's pester power may contribute to improvements in their family environments in terms of their food consumption and parenting practices. Pester power is the influence that children have over ...

Energy brand npower and car marque Renault are leading the way in re-inventing a once frowned upon marketing tactic. The brands are targeting children with campaigns using cartoon characters, online ...

This article was co-authored by Sarah Campbell from the University of Newcastle's School of Psychology. Kathy Chapman is a co-investigator on research projects funded by the Australian Research ...

To understand the power of toy licensing as a marketing tool, take a pre-schooler to the supermarket. In the canned food aisle the child is sure to want the Barbie beans or the Postman Pat pasta and ...