New technology has radically transformed both business buyer behaviour, and consequently the dynamics of the sales and marketing funnel. But, despite these changes and new channels, telemarketing ...

In a world of information excess and low trust, the B2B buying party is becoming harder and harder to engage. According to Seth Godin, marketing guru and author of many best-selling books, including ...

For a lot of marketers, it is important to understand who exactly you are serving and how you can best provide for their needs. But there is the problem at this point. How exactly will you understand ...