Even though Paul Rodriguez has his own signature Nike shoe, Primitive Skate shop isn’t known for their sneakers. They’re a legit skate shop, focusing on decks, trucks, and other skating paraphernalia.

Sailor Moon first debuted with its manga series in 1991, running for 18 volumes, and getting an anime adaptation the following year in 1992 from Toei Animation, the same big studio behind the likes of ...

Manchester City has today announced a collaboration with Never Made and Primitive Skateboarding to launch a limited-edition merchandise collection. This sees the Club work closely with acclaimed ...

Paul Rodriguez took to Instagram recently to announce Aimu Yamazuki’s official spot on the Primitive Skateboards team. Long overdue if you ask me, but Paul’s message made the wait worth it. Hot on the ...

This was one of those announcements that made me double-take and ask myself, “Wait, he wasn’t pro already?” And honestly, that reaction alone tells you everything you need to know about how deserved ...

From the crew that brought you The Office.

Join Kyonosuke Yamashita, Aimu Yamazuki, and lensman Eric Iwakura in Taiwan and go behind-the-scenes on some of the sessions shot during the final filming trip for Primitive Skateboarding's upcoming ...