JSTOR Daily

Non-Uniqueness in Probabilistic Numerical Identification of Bacteria

This is a preview. Log in through your library . Abstract In this note we point out an inherent difficulty in numerical identification of bacteria. The problem is that of uniqueness of the taxonomic ...
JSTOR Daily

Sequence Signatures and the Probabilistic Identification of Proteins in the Myc-Max-Mad Network

This is a preview. Log in through your library . Abstract Accurate identification of specific groups of proteins by their amino acid sequence is an important goal in genome research. Here we combine ...
adexchanger

LiveRamp’s On A Quest For The Unified Customer ID – And It’s Adding Probabilistic Data Matching As One Option To Get There

Acxiom’s data onboarder LiveRamp hopes to solve the thorny problem of identity – thorny because consumers have thousands of different identifiers. LiveRamp – which Acxiom now refers to as its ...
MediaPost

For Cross-Device ID-ing At Scale, Probabilistic Only Game in Town

As the market has come to realize the importance of communicating with, personalizing experiences for, and analyzing the behavior of actual consumers — as opposed to disparate devices — the question ...
exchangewire.com

It’s Right to Applaud Header Bidding, But We Mustn’t Ignore the Importance of ID Management

Amid the cacophony of noise surrounding header bidding at the moment, it's hard to remember a time when ad tech panels would debate the pros and cons of a deterministic rather than probabilistic ID, ...