In another reminder of how existence boils down to information theory, here’s a new explainer on how brains process color. Captain Disillusion, a YouTuber and science educator, created the explainer, ...

There are limits to what humans can see and how quickly they can perceive it. Some of these limits are set by the manner in which the brain processes incoming information, and it is of particular ...

Some visual searches are fast and unfold in parallel in circumstances where the target features sufficiently differ from those of the distractors, such that peripheral vision can discriminate between ...

Evolving consumer expectations and regulatory requirements have placed increasing pressure on food and beverage brands to transition from synthetic to natural colors. For many companies, the question ...