Frost & Sullivan's recent analysis of the North American overhead electrical transmission and distribution structure markets selected Valmont-Newmark as the recipient of the 2005 Award for Product ...

Expanding a business's product base usually requires a lot of research. It relies heavily on the business's existing user base, what they want and the capabilities of the company's facilities. Project ...

We have been getting lots of questions lately about whether PeopleSoft really intends to maintain its three separate product lines. An erroneous but widespread belief exists that application software ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

Great companies can create products that fail. But why do companies fail at new products? Too often the cause of these failures is not tactical but strategic. An insufficient product strategy will ...

This article was originally published on .cult by Yasas Sri Wickramasinge. .cult is a Berlin-based community platform for developers. We write about all things career-related, make original ...

Opinions expressed by Entrepreneur contributors are their own. Expanding a product line and scaling a business can be a challenging but rewarding process. Nevertheless, it is a complex process that ...

Product-line strategy should be developed in relation to markets. This article focuses on designing product-line strategy in relation to four purchaser types: (1) traditional purchasers, (2) motivated ...

Frost & Sullivan recently awarded MGE UPS Systems the 2005 Product Line Strategy Leadership award, which is presented to a company that has demonstrated the most insight into customer needs and ...

Frost & Sullivan has presented AT&T with the 2011 North American Product Line Strategy Award in Mobile Asset Tracking. “AT&T’s product line strategy has focused on providing top-tier solutions, a wide ...