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LINCOLNSHIRE, Ill. -- Coupon redemption tends to be counter-cyclical, but consumers' desire to save money in last year's weak economy could not overcome a lack of attractive promotional offers, ...

In a year when more consumers bought groceries online as a safer alternative to shopping in-store amid a pandemic, redemption of digital load-to-card coupons overtook paper free-standing inserts for ...

Is it too late to make it three in a row? After a dozen years of declines, coupon use has been rising for the past two years. But newly-released numbers show that trend is at risk of reversing – and ...

As inflation causes prices of everyday goods to continue rising, many households are turning to coupon stacking to help combat expensive costs. Not familiar with how coupon stacking works? Follow our ...

A recent study compared the impact of offline and online sales promotions on consumer behavior. Findings reveal that offline media, such as printed coupons, enhance cognitive engagement and coupon ...

Why do we feel so satisfied when we score a great deal? Behavioral economists say it’s because of the “pain of paying” — the psychological discomfort of spending money. Coupon apps help soften that ...

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