In recent years, the right of publicity has come under a great deal of scrutiny related to its use and value. In perhaps the most high profile dispute related to the value of the right of publicity, ...

We live in a time where publicity matters more than ever, as people across the globe have access to anything and everything at their fingertips. This could make or break your business, so it is ...

When your business is in the news or getting attention online, it’s an opportunity for PPC teams. If the publicity is good, you can use your Google Ads program to capitalize on it. If the publicity is ...

Opinions expressed by Entrepreneur contributors are their own. Are you starting a new business or looking to grow an existing company? If so, then it’s helpful to learn how to work with traditional ...

Want to learn more about drafting, negotiating, and understanding intellectual property and technology contracts and have 10 minutes to spare? Grab your morning coffee or afternoon tea and dig into ...

Publicity executive Melissa Hufjay is departing Warner Bros. Home Entertainment after nearly 18 years at the studio. By Borys Kit Senior Film Writer Publicity executive Melissa Hufjay is departing ...

As it marks its 30th anniversary this year, the Television Publicity Executives Committee is getting into the awards business. During its annual “Hacks and Flacks” holiday party on Wednesday, TPEC ...

Your company believes it has an employee-friendly culture, and it wants to publicize/exhibit/promote/exploit that positive experience in its external marketing and ...

“By replacing the individual state statutes that currently stand, federal publicity rights could greatly improve the uncertainty and complexity that the legal system suffers from today.” If you’re ...

The right of publicity is a complex and rapidly evolving legal area that is often litigated. Unauthorized use of protected aspects of an individual’s identity (also called a persona) for commercial ...

Are public relations and publicity the same thing when it comes to brand management? Definitely not, according to a recent overview of the two approaches from Media Update. An infographic (below) ...

This is an Insight article, written by a selected contributor as part of WTR's co-published content. Read more on Insight A celebrity’s public image not only pertains to personal dignity but, owing to ...