Alinean, a provider of marketing and sales tools for B2B companies, announced the launch of a new online portal with tools and assessments designed to help marketing and sales teams measure ROI. The ...

Beyond leads, it’s always been a challenge for exhibiting companies to measure ROI from trade shows. While leads generated is an important metric for evaluating the value of a specific trade show vs.

The pandemic has caused a surge in online gaming, shopping, and social media, further blending our digital and physical realities. The gravitation to online media and content consumption has led many ...

As health systems continue to face staffing and economic challenges, more revenue cycle departments are investing in automation technology to manage the burden. Although hard ROI often plays a leading ...

LAS VEGAS - Patti Phillips, cofounder and CEO of ROI Institute, looked at the value of investment and how to reposition the return on investment mindset during the HIMSS25 Executive Summit here on ...

Healthcare financial leaders were asked if and when they calculate return on investment (ROI) on revenue cycle management (RCM) automation. While the use of automation in RCM continues to grow, how ...

ROI is a fundamental part of CX. It’s where we show what we contribute to the business, answering the question of how CX impacts the bottom line. When I think of Return on Investment (ROI), and I ...

One of the hottest trends in advertising effectiveness measurement, especially with privacy concerns killing user-level online tracking, is geographic incrementality experiments. These experiments are ...

Marketing is essential for promoting and expanding all businesses, including agencies. While these firms execute plenty of marketing campaigns and measure ROI for their clients, it can be tricky to ...

Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. I speak to thousands of businesses a year. I work with the ...

Opinions expressed by Entrepreneur contributors are their own. Every now and then, I hear “You can’t measure the ROI of _____.” You can fill in the blank with engagement, responsiveness and so on.