NEW YORK, Feb, 6, 2020 /PRNewswire/ -- Optimove, the Science-First Relationship Marketing Hub, announced today that it acquired Axonite, a leading mission critical, realtime event streaming vendor.

In marketing, the convergence of data science and artificial intelligence is not just a trend; it's a revolution. This powerful synergy transforms how businesses predict market trends, understand ...

The COVID-19 pandemic has taught businesses many valuable lessons. One of the most relevant learnings is that being suppositional is a sure recipe for disaster. While instinct and surmise may have ...

en wondering, what is real-time marketing? Are we delivering content in seconds? Milliseconds? Even faster? It can sound like marketers need to live in the world of the Oscar contender Everything ...

Have you ever wondered how some companies are able to consistently send millions of highly targeted, personalised emails in realtime? The very nature of email makes sending realtime, personalised ...

In today’s ongoing battle for consumer attention and the proliferation of ‘always on’ social media channels, real-time marketing (RTM) has emerged as a winning strategy for many brands. At a core ...

Staying relevant is critical – but sometimes challenging – for marketers. Consumers’ attention spans are shorter, they’re constantly bombarded with marketing messages, and they’ve become desensitized ...

SEATTLE--(BUSINESS WIRE)--Global cloud communications platform Infobip has enhanced its collaboration with Microsoft Dynamics 365 Marketing to help businesses meet customers on their preferred ...

It would have been easy enough for Dunkin’ Donuts to dismiss the Internet phenomenon “Dressgate” as irrelevant to its brand. What, after all, could an online debate over optical illusions and the ...