LONDON, UK –– Aardman has joined forces with Levi Roots to produce his first ever above-the-line advertising campaign for Reggae Reggae Sauce. The £2m campaign, created by JWT London, encourages ...

Fans of Dragons' Den will undoubtedly recall the memorable moment in 2007 when Levi Roots graced the BBC show, seeking investment for his Reggae Reggae sauce, which has since evolved into a thriving ...

In Bailey v Graham (aka 'Levi Roots'), which involved the well-known brand Reggae Reggae Sauce, the Court of Appeal has rejected the claimants’ appeal against a decision of the High Court dismissing a ...

The 20-second spot features Levi Roots, the musician-turned-entrepreneur who tamed the BBC's Dragons' Den with his Reggae Reggae Sauce recipe. Roots is shown relaxing on a Caribbean beach with a ...