LONDON, UK –– Aardman has joined forces with Levi Roots to produce his first ever above-the-line advertising campaign for Reggae Reggae Sauce. The £2m campaign, created by JWT London, encourages ...
The 20-second spot features Levi Roots, the musician-turned-entrepreneur who tamed the BBC's Dragons' Den with his Reggae Reggae Sauce recipe. Roots is shown relaxing on a Caribbean beach with a ...
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