Roblox bid for ad riches collides with wary sponsors, developers

Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds ...

The Stray Kids Are Coming To Roblox

The South Korean band Stray Kids is coming to Roblox today, and they'll be unleashing the SKZOO from now and through the ...
Seeking Alpha

Roblox: Meta Platform's Strong Ad Results Prove The Potential For Growth Here

Roblox has launched its own in-game ad solutions, including Image Ads and Portal Ads, which have the potential for better monetization rates and engagement. Meta's positive outlook on ads and improved ...
adexchanger

Roblox Says Ads Will Not Have A Notable Impact On Its Business This Year

Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings ...
adexchanger

Brands No Longer Need To Build A Roblox Experience To Advertise On Its Platform

Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...
Marketing Dive

Roblox’s ad expansion plans include 3D portals to branded experiences

Roblox previewed a new in-game advertising format at its Roblox Developers Conference (RDC). Immersive Ads, which are expected to go live next year, include the ability to build 3D portals that ...
AOL

Roblox announces new ad format, Google partnership to boost advertising business

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can ...