Salesforce Inc. said today it’s stepping up its generative artificial intelligence push with the launch of two new applications, Marketing GPT and Commerce GPT. The former is aimed at helping ...

Salesforce expanded integrations between its marketing cloud platform and Datorama, the customer data platform it acquired for $800 million last year, the company announced Wednesday at AdExchanger’s ...

Marketers spend a lot of time and money testing their digital campaigns across channels, creative formats and audience targets. Marketing research and development platform Quantifi aims to ease that ...

There are two kinds of customers Derek Laney encounters in his job as head of product marketing for Salesforce in Asia. The first are those that ship out tonnes of email out the door, getting ...