Forbes contributors publish independent expert analyses and insights. Nadja Sayej writes about fashion, celebrity and pop culture. 1st May 1954: A woman trying different types of scent in a perfume ...

Scent marketing is a powerful tool that businesses use to create a pleasant atmosphere and boost sales. By using specific scents, companies can make shopping experiences more enjoyable and memorable.

Finding your signature scent is more than just discovering a fragrance that smells good – it’s a journey of self-discovery and personal expression. A scent can evoke powerful emotions, stir memories, ...

Fragrance is an essential part of personal expression. It can elevate your mood, influence how others perceive you, and even evoke powerful memories. But have you ever wondered what makes certain ...

You probably think you’re in control of how you feel and think throughout the day, but your nose has been running the show behind the scenes this entire time. Every breath you take is carrying ...

Choosing the right office perfume is a delicate art — not all scents work for all workspaces, and not all will help you leave the professional, powerful impression you need, especially on your first ...