When a playwright starts working on their play, they might not think about the format first. But once inspiration strikes, the structure of their script is what brings their vision to life on stage.

HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.

There are tons of great podcasts out there. But, what makes those podcasts great is not only what happens behind the mic. Instead, what sets those podcasts apart is the planning that happens before ...