Rankings and conversions show outcomes. The bigger challenge is understanding how buyers discover, evaluate, and choose brands.

Google launched a new "Search Themes" feature for Performance Max campaigns. Search Themes allows advertisers to provide topics and categories to help guide Google's AI system. The goal is to help ...

Many search teams are seeing better rankings, more visibility, increased traffic, and more leads. Yet feedback on pipeline, revenue, and sales outcomes isn’t showing the same positive results. When ...

Algorithms optimize what they’re given. Learn how signal quality, conversion data, and KPI alignment shape paid search performance. In an increasingly automated environment, paid search performance is ...

Google Search Console can now show how your social and video content perform within Google Search. This includes channels such as Instagram, TikTok, X and YouTube. Google kind of did this before, but ...

Google added merchant listing performance data to Search Console. It shows metrics like impressions and clicks for product listings. Helps online merchants optimize visibility in Google's shopping ...

Generative AI accounted for only 0.18% of traffic in 2025, yet AI-referred visitors posted a 54.15% session conversion rate. So while AI sends less traffic to your site, the visitors it refers are ...