Shoppers have long been able to use nutrition labels to choose low-salt meals or reduced-sugar cereal. Now some companies want to use labels to help them pick everything from shampoo to milk, based on ...

With much fanfare Brandless, an e-commerce start up, has arrived offering its private-label CPG products, e.g. beauty, food, household supplies, for a flat $3 each. Its tagline grabs consumers’ ...