When it comes to articulating the design zeitgeist, there’s nothing today’s paint brands—Sherwin-Williams included—love more than a good color story. Each year trend forecasters take stock of the ...

Kristin is a lead editor at Forbes Home and has nearly a decade of professional experience as a writer and editor. She's previously worked at sites like Talking Points Memo, Insider, Delish, Angi and ...

CLEVELAND – As the new year begins, Cleveland-based paint and coating company Sherwin-Williams has declared its color of the year for 2024. Upward, also known as SW 6239, is Sherwin-Williams’ Color of ...

Forbes contributors publish independent expert analyses and insights. Terri Williams is a journalist covering housing trends. “Naturally Refined” is the HGTV Home by Sherwin-Williams 2025 Color ...

Safe to say, there has already been a fair few announcements regarding the predicted color of the year for 2025. And it's understandable that it can get quite confusing when each brand is backing a ...