The advent of the internet and the subsequent rise of online shopping have revolutionized the way consumers shop. With just a few clicks, shoppers can now browse through a vast array of products and ...
The retail giant is noticing a concerning consumer trend. In the company’s third-quarter earnings report for 2024, Target revealed that its comparable sales only increased by a measly 0.3% during the ...
Interactions, a leader in innovative retail services and experiential marketing for retailers and brands, discovered that despite differences in shopping patterns between men and women, the two ...
The most recent issue of The Checkout, an ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research, looks at how shopping behaviors have shifted since 2009. The study shows ...
The only time I was ever aware of shopping compulsively was at the beginning of the pandemic, when everyone I knew was frantically stocking up on toilet paper, hand sanitizer and Clorox CLX cleanser.
In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...
Costco aficionados, we need to have a talk. Costco has proven to be a truly unexpendable part of many grocery shoppers' lives. Whether it's due to the superb and oftentimes insanely affordable food ...
NEWPORT BEACH, Calif. — Millennials still rely on Amazon, friends and family and Google searches to provide direction on which products or brands to buy, but TikTok has risen in importance over the ...