Pam’s bringing back the glam. Pamela Anderson has gone viral for her many makeup-free looks over the past year, but now she’s showing off her iconic ’90s makeup in a new campaign for Smashbox. The ...

The icon stars in a nostalgic new Smashbox campaign celebrating its beloved Photo Finish Primer Kurt Krieger/Corbis via Getty Pamela Anderson is feeling nostalgic for the '90s! In her new campaign for ...

Anderson said she was "honored" to be featured in Smashbox's latest campaign. After several makeup-free moments, Pamela Anderson is all glammed up again for her latest collaboration with Smashbox ...

The brand welcomes a new member to its cult-favorite family of primers along with a limited-edition dewy cream blush. By Erin Lassner E-Commerce Writer While the OG formula smooths fine lines and ...

Beauty and magick have always complemented each other. In many ways, the ritual of a spell is parallel to the act of a beauty routine: steps are performed and repeated with care and attention to bring ...

Smashbox and its agency Omelet are raising awareness for the cosmetics brand with a 360° virtual reality tour of its photo studios. This focus underscores the brand's heritage. Founded in 1996, ...

While it's a fall and holidays staple, we also saw plenty of gold and shimmery eyes during the various fashion weeks this past month. “Shimmery lids and pops of chrome elevate any look," Davis says.