It’s been launching performance-focused ad products for Snapchat at a regular clip over the past couple of years, and on Thursday it added a few key new features to its app ads toolkit. Performance ...

TikTok is preparing to offer an augmented reality (AR) ad format that would compete more directly with Snapchat lenses that are a key feature of photo-messaging app. The AR brand effect ad will let ...

Snapchat has confirmed its dynamic ads offering is now available worldwide, after previously being in open beta in the US. Snapchat has confirmed its dynamic ads offering is now available worldwide, ...

Snapchat has found its groove as the go-to ad platform for direct-response advertising, which has more than doubled in revenue and now makes up more than half of the company’s total revenue. The ...

Snapchat is adding more courses to its marketer education platform which offers free certifications for different types of direct-response advertising. A series of courses housed under the umbrella ...

Snap took the wraps off new advertising initiatives at its 2023 NewFronts presentation for marketers in New York — including revealing a new test of sponsored links in My AI, which can deliver ads ...

Snapchat has recently unveiled a range of product updates on its social media platform – from more expansive optimisation choices that drive lower-funnel conversions to new brand-specific ad formats ...

MediaRadar is providing its clients with a greater understanding of Snapchat with the addition of new ad tracking capabilities, the company announced. With the new update, MediaRadar is able to ...