Sony is ceding control of its Bravia TV brand to China's TCL as part of a new "strategic partnership," the companies ...

TCL is taking majority ownership of Sony’s Bravia series of TVs, the two companies announced today. The two firms said they have signed a memorandum of understanding and aim to sign binding agreements ...

Sony will hand operational control of its Bravia TV business to TCL via a JV, while retaining brand ownership and a 49 per ...

From pricing and panel sourcing to where TVs are made, Sony's deal with TCL could slowly reshape what Bravia TVs look like - ...

Sony Group Corp. is spinning off control of its home entertainment business, including the flagship Bravia television brand, to Chinese rival TCL Electronics Holdings Ltd., the latest Japanese company ...

TCL will own 51% of the proposed joint venture and manage the manufacturing and sales of Sony's TVs and home audio devices ...

In a development that's no doubt going to send analysts and fans into a frenzy, Sony today announced that it's ceding ...

Sony has officially announced that it will enter a “strategic partnership” with Chinese TV manufacturer TCL in the home entertainment space. The two companies have signed a Memorandum of ...

Sony and TCL are forming a global TV joint venture with TCL holding majority control. It’s a seismic power shift that rewrites the future of Sony BRAVIA TVs.

Sony Group is spinning off control of its home entertainment business, including the flagship Bravia television brand, to Chinese rival TCL Electronics Holdings, the latest Japanese company to cut ...