College athletics directors are still absorbing the impacts and implications of the proposed settlement of three athlete-compensation antitrust lawsuits that the NCAA and the Power Five conferences ...

A detail shot of a Strauss branded batting helmet that will be introduced for the 2024 MLB postseason. (Photo by Mary DeCicco/MLB Photos via Getty Images) Coming on the heels of sponsor patches on ...

College football leaders are reportedly meeting to discuss allowing corporate logos on fields and uniforms in college football. Will and when could it be coming to Georgia? Few things in sports are as ...

Alabama will paint a sponsor logo on the field of Bryant-Denny Stadium for Saturday's home opener against Louisiana-Monroe, Sports Business Journal reported Wednesday. The logo at 25-yard lines will ...

Tigers fans will see logos on Norm Stewart Court this season from Central Bank on the southeast side of the floor and Mpix, a digital photo printing company owned by Miller's Professional Imaging, on ...

The ’90s were a more innocent time for NBA jerseys. The only patch worn by players across the league during the 1995-96 regular season was one depicting the NBA logo on either the left or right ...

Sacred cows often wind up served on platters, carved up by the butcher’s knife known as the almighty dollar. College football uniforms are a sacred cow, so I wasn’t surprised when I read recently in ...