Various areas of the brain process our sensory experiences. How the areas of the cerebral cortex communicate with each other and process sensory information has long puzzled neuroscientists. Exploring ...

A neuroscientist has proposed a new, ground-breaking explanation for the process of 'habituation,' which allows the brain to filter out significant environmental stimuli from the insignificant, and ...

Researchers have designed a new computational model to study how nerve cells in the visual cortex process natural stimuli At any given moment, the neuronal circuits in the brain receive and process ...

We’ve all heard the phrase, “Perception is reality.” Nowhere does that hold more true than for marketers trying to drive awareness, consideration and purchase of their products and services. The ...