Kevin Leo is the Principal Partner of Acceleventi and is a renowned Innovation, Strategy and Positioning Speaker and Venture Investor. In the highly competitive environment of modern business, many ...

In 2026, I believe marketers will finally stop treating Generative Engine Optimization (GEO) as "SEO for ChatGPT" and ...

Strategic packaging enables businesses to influence consumers, cut costs, build brand recognition and drive long-term ...

Discover how Microsoft's economic moat, strong brand, and cloud services ensure its competitive advantage and market dominance.

Having consulted with a wide range of companies and CEOs on business growth strategies, I’ve had the privilege of witnessing the transformative power of competitive intelligence firsthand. This ...

Kimberly-Clark Corporation's KMB brand investment strategy is evolving as a bedrock of its competitive positioning, supporting management’s ambition to build an industry-leading personal care ...

Identify your company's competitive advantage and learn strategies to make it sustainable for long-term success.

Effective positioning is crucial for creating a strong, differentiated brand that resonates with your target audience. Mastering the art of positioning can significantly enhance your marketing ...

Identifying the sector-specific themes, or perhaps the big strategic issues that are shaping your particular industry, is key to this process. It is also critical to state that these strategic ...

VS Media, a digital marketing company, is reinforcing its role in social commerce by utilizing its extensive creator network to drive product sales and brand narratives. The company recently made ...