To run a successful business, you must effectively get the word out about about your products and services. Successful marketing requires a winning strategy. Understanding marketing strategy ...

Recently, a CEO I know (I’ll call him Jeff) invited me to weigh in on a corporate strategy initiative that his company was undertaking. Jeff and his leadership team had been focused on day-to-day ...

A perspective is a way of viewing things, and every business should use multiple perspectives to form a holistic vision of the company. The strategic perspective is especially important as it develops ...

Some research highlights that 48 percent of leaders spend less than one day per month discussing strategy. Therefore, it's hardly surprising that nearly half of all organizations– fall short of ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Strategies are shaped by the processes that produce them. If designed well, a strategy formulation process enables decisionmakers to evaluate the political, security, and budgetary environments, ...

Khanna, Tarun, Robyn C. Davis, and Stephanie R. Khurana. "Your Strategy—A Strategy Formulation Exercise for the General Management Program (GMP)." Harvard Business School Exercise 708-494, February ...