"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

As we continue through the second quarter of the year, significant macroeconomic challenges persist. Concerns remain about a possible global recession and the probability of a soft or hard landing, ...

One year ago, I wrote a research note on defined outcome strategies — which most commonly include buffer strategies. Defined outcome ETFs let investors stay in an investment while managing risk. One ...