Senior executives are responsible for developing the overall goals and strategies for an organization. Some organizations use strategy maps to translate intangible goals -- such as operational ...

Most Strategy Planning starts with a review of past performance – a critical look at “current situation” where each area of the business is reviewed in terms of performance, what worked well, what ...

Most companies want to scale efficiently, but few truly understand the mechanics of how work gets done. That’s where business process mapping comes in. Business process mapping visually outlines how ...

Business strategy used to be a clear and methodical process. No more. Today’s discontinuous technologies and disruptive change have reinvented the rules of strategic planning. If you’re going after a ...

When setting off on an expedition, a map is essential because it provides directions for reaching the destination. Similarly, leaders cannot complete the growth journey without an outline of their ...

With more than 20 years’ experience working with and for companies in the consumer electronics industry, I have seen first-hand the challenges e-commerce presents when it comes to how and where ...

There’s no one single way to create a customer journey map. See how brands are approaching journey mapping today in strategic, emotional and goal-driven ways. What’s in your abandoned cart? From a ...

NEW YORK, April 3 (Reuters) - It is April and the first quarter of 2024 is behind us, so there is a good chance your well-intentioned resolutions for life and money are failing. Which means it is a ...

The following excerpt is from Karen Tiber Leland’s book The Brand Mapping Strategy. Buy it now from Amazon | Barnes & Noble | iTunes The final step in the Brand Mapping Process© is to examine where ...