Mars, Inc. brand Excel Gum has launched a new Canadian campaign, “Excel Study Beats,” that leverages autonomous sensory meridian response, or ASMR, for content designed to help relieve studying stress ...

In the first study of its kind into the physiological underpinnings of ASMR, researchers from the University of Sheffield found that those who experience the phenomenon had significantly reduced heart ...

For some people, videos of people whispering, tapping glass and cutting soap can trigger ASMR — a relaxing tingle in the brain that makes them feel calm You can save this article by registering for ...

Forbes contributors publish independent expert analyses and insights. I write about relationships, personality, and everyday psychology. Have you ever heard or saw something that left your body ...

ASMR experiencers and non-experiencers were asked to watch an ASMR video Experiencers were found to have higher levels of neuroticism and trait anxiety They also had higher state anxiety, but it ...