Founder at True Native Media. Sold 60k+ podcast host-read endorsement ads for brands and agencies. Host of The Podcast Advertising Playbook. Dr. Stephen Covey, author of The 7 Habits of Highly ...

Seven key performance indicators that are crucial for the success of your marketing campaigns. The ability to quantify the effectiveness of marketing campaigns and strategies is no longer a luxury; it ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

Gino Sesto is the Founder of DASH TWO, a media buying agency in Los Angeles, specializing in out-of-home advertising & digital advertising. Remember the hype around Apple’s iconic “Shot on iPhone” ...

Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...

We live in a world of constant noise, short attention spans and ever-changing business environments. It’s never been more challenging to break through the noise and reach potential customers. This has ...