Ease of assembly is based primarily on the amount of time required to assemble the crib, clarity, accuracy and explicitness of the instructions, whether or not the correct hardware was included and ...

A Swedish advertising agency recently came up with a new way to bring in customers for IKEA: pregnancy tests. More specifically, the furniture retail giant's ad encourages women who may be pregnant to ...

Great news, Ikea shoppers! Thanks to a new print ad you can find out if you’re pregnant and discover a discount on a crib, Adweek reports. It sounds like a wonderfully pragmatic deal until you find ...