German commercial TV group ProSiebenSat.1 has started offering advertisers the possibility to place overlay banners covering part of the screen of linear TV channels through an HbbTV-based solution.

Video Advertising service Overlay.tv has just launched (press release) in beta. The service provides (registered) users with tools to add content to existing movies in a new layer. Content means ...

This week Overlay.TV announced the general availability of its platform, which allows users to add a layer of custom-designed, clickable content over any embeddable online video. The Ottawa-based ...

Overlay.tv today launched a video-commerce platform that may give marketers a new way to monetize on online video. Even online video mammoth Google/YouTube hasn’t successfully implemented a way to ...