NEW YORK (Reuters) -In the most competitive holiday season in years, major U.S. retailers Target and Walmart are spending more on ads to reach shoppers on short-video app TikTok and streaming ...

Roku will be the first major streamer to use measurement firm iSpot’s Outcomes at Scale metric as the companies look to ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

Skip the generic pitch — local stories and community vibes hit harder. Big brands win when they think small — personalized, neighborhood-level campaigns drive real engagement. Trust matters: Show your ...

From its humble beginnings in print to the advent of broadcast media and the subsequent digital upheaval, the advertising industry has continually adapted to technological advancements. However, ...