Teradata said Wednesday that it will acquire marketing software company Aprimo for $525 million. With the move, Teradata is looking to meld its analytics technology and cloud-based marketing ...

"Teradata and Aprimo will focus on driving business growth and optimizing the company's marketing performance. Through our industry leading marketing applications and analytics, companies will be able ...

What do you think of when you hear the words “marketing cloud?” Most likely, your mind conjures up Adobe, Salesforce, Oracle. Maybe even IBM. Then there’s Teradata. As noted in the first Forrester ...

“We are excited about the IMM vision that Aprimo is putting forward and about the potential to leverage their solutions to optimize our marketing programs,” said Saks Fifth Avenue senior manager, ...

Dayton, Ohio-based data-warehousing giant Teradata Corp. plans to sell its Marketing Applications unit, which previously was known as Aprimo, the fast-growing Indianapolis-based marketing software ...

Teradata intends to integrate eCircle within its Aprimo unit. Acquired in 2010, Aprimo is a leading provider of integrated marketing management services. Although eCircle will continue to maintain its ...

BANGALORE, INDIA: Enterprise data warehousing company Teradata Corp agreed to buy privately held Aprimo for $525 million to expand into cloud software services, as it gears to meet challenges from ...

Aprimo, a Teradata company that specializes in cloud-based integrated marketing automation software, has been identified as a leader in campaign management by Gartner, an industry analyst firm.

Dayton, Ohio-based Teradata Corp., which acquired Indianapolis-based Aprimo Inc. in 2010 for $525 million, said it agreed to sell that business unit to a private equity firm for $90 million. Aprimo, ...

“The pre-packaged Digital Marketing Attribution solution allows marketers to gain an integrated view of their customers' interactions across all digital marketing channels, including website, social, ...