Most recently, the shares dropped sharply after the company reported fiscal 2026 second-quarter results. But shares are popping today after lead independent director, and Apple CEO Tim Cook, just nearly doubled his stake in Nike with a purchase of 50,000 shares. After rising as much as 5.6% this morning, Nike shares closed today higher by 4.7%.

Young adults share why they're lying low this holiday season — and what the economy has to do with it.