Retail media is experiencing a major shift as brands increasingly recognize the value of reaching consumers at critical ...
Google will replace AdSense’s Ad Networks block with an Authorized Buyers control on Nov. 6, allowing new buyers by default and preserving existing blocks. Authorized Buyers replaces Ad Networks in ...
The “everything is an ad network” trend will live forever. There are always new advertising canvases and data sources to be plumbed. For instance, consumer wearables are primed to go off in 2026, ...
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Ad networks face a broad range of challenges in 2025 as they grapple with privacy concerns, regulatory issues and a $50 billion (€47.5bn) ad fraud threat. But the opportunities presented by new ...