Digital footprints are highly popular today due to the valuable information churned from technology-enabled touchpoints. Customers’ online activities are well understood by businesses as they mine the ...

<a href="https://www.freshworks.com/" id="8cdbdccf-307a-5574-a1bd-b21310a5da17">Freshworks</a> (www.Freshworks.com), a global leader in customer engagement software ...

The digital age has revolutionized customer expectations. No longer content with limited options, today's customers actively explore, compare, and demand exceptional experiences throughout their ...

Brands may be skilled at operating in single channels. But they need to use data from all touchpoints to create a true omnichannel environment. And too few are, judging by Connected Experiences Are ...

Learn how marketers are using AI to gain a holistic view of the customer experience—without losing sight of individual touchpoints. Understanding the intricate tapestry of the customer journey is ...

Apple launched the iPod in 2001 with the mission of “putting 1,000 songs in your pocket.” Fast forward two decades, and L’Oreal is taking a step toward transforming cosmetics by enabling women to ...

Where one business finds success in running retail stores, another excels in managing within the e-commerce space. While it has become increasingly common and necessary for a business to have both a ...