In his book, “The Tipping Point,” Malcolm Gladwell says “Look at the world around you, it might seem like an immovable, implacable place, it is not. With the slightest push — in just the right place — ...

If your business caters to Gen Z (those born around 1997 to 2012), know that this generation has reinvented marketing touchpoints by prioritizing community connections. Instead of gearing toward ...

Mention branding and many non-marketers immediately think about the company’s logo—but branding extends further. Branding involves every interaction your customers have with your company. Your ...

Retail TouchPoints (RTP) is home to a highly engaged community of 70,000+ retail decision-makers who turn to our media platforms and events for the latest news, educational content, inspiration, and ...

With customers now discovering content across traditional search engines, LLMs, social media, and beyond, the need for an integrated, omnichannel strategy is more important than ever. Relying on ...