Every time you open an email, someone may be watching, because hidden within it could lie a tracking pixel—one of the most potent marketing tools today. When you open an email, it quietly pings the ...

There are countless ways we are tracked online. One of the lesser-known methods is the use of tracking pixels, also referred to as marketing pixels. Tracking pixels can be placed on websites but are ...

If you're getting marketing emails in your inbox, you should know that the companies are likely using the messages to spy on you. They're using a technology developed for email called tracking pixels ...

KNOXVILLE, Tenn. (WATE) — When you go online, whether from your phone, laptop or tablet, many times you’re being watched. A fact that many online users we spoke with say is becoming the norm. “It’s ...

Healthcare startups are scrambling to reassess how their websites and apps are built, and how third parties may, inadvertently or not, be putting patients’ protected health information at risk. In ...

Researchers find that tracking pixels—small pieces of embedded code that can transmit user data to third parties—significantly increase data breach risk on hospital websites.

Think about the Christmas shopping you’ve been doing online – have ads for those same items been following you around the internet? It’s not a coincidence: You’re being tracked! Not by a virus or ...

The report also highlights the "100% Club," which includes 40 out of the 50 brands audited, in which at least one tracker was found in every email they sent to customers. In other words, for 8 out of ...

The FTC issued a deep dive on pixel tracking technology and how the tools can negatively impact healthcare and consumer data. Consumers may not realize that tracking pixels exist as they’re invisibly ...