Email marketers are so focused on explicitly revenue-generating campaigns that we often forget about the little guys: program enrollment confirmations, lost PIN requests, invoices, account update ...

I have an e-commerce client who is doing a complete makeover of their email program. One issue we struggled with was the definition of a transactional email and how much marketing language should be ...

ExactTarget has developed a tool that allows marketers to monitor and manage the content of transactional e-mails such as shipping and purchase confirmations. By taking a task normally managed by the ...

Listrak Inc.’s latest Cross-Channel Benchmark report was built on campaign performance across the company’s entire client base of more than 1,000 brands and retailers. The data culled totaled 112 ...

A message warehouse is often seen as a regulatory necessity in financial institutions, but in reality it can be much more than a long-term archive. At its core, a message warehouse is a centralized ...