General Mills? Trix brand hops into the smartphone era via a mobile-driven campaign to find a real rabbit to represent the cereal and drive awareness of a new initiative to remove artificial flavors ...

In the name of all that is crackling and oat bran, are these real-life breakfast cereal mascots by Guillermo Fajardo extremely unsettling. For his “Breakfast Time” series, Fajardo has rendered the ...

MINNEAPOLIS, Oct. 20, 2015 /PRNewswire/ — In celebration of General Mills' commitment to removing artificial flavors and colors from artificial sources from all of its cereals, the company is rolling ...

Following a nationwide search, General Mills has named the winning honorary #RealTrixRabbit. A Houston-based bunny named Cinnabun won over more than 7,500 entries for the chance to win the spot on ...

General Mills has rebranded its Trix cereal boxes with a real rabbit to promote its push to removal of artificial flavors and colors from its cereals. A rabbit named Cinnabun was chosen from a pool of ...

Yes, kids, Cap'n Crunch is looking at you. And so are the Trix rabbit, Toucan Sam and Tony the Tiger. The mascots on boxes of cereal advertised to children tend to stare downward to catch the gaze of ...