Top-ranked U.S. loyalty programs for 2025 stand out for easier redemptions, ample award seats, and practical perks that can ...

Buyer motivation is the underlying reason for everyday purchases — and understanding such motivations is crucial to success. Only by understanding customer motives can companies tailor their sales and ...

Loyalty programs have been helping organizations retain customers, encourage repeat purchases and promote brand advocacy for decades. However, some organizations still shy away from measuring return ...

There are many different things to consider when it comes to getting your business off the ground. Naturally, reaching out to new customers with advertising, marketing campaigns, and promotional ...

Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more. Loyalty programs significantly enhance your company ...

Rising prices are taking a heavy toll on customer loyalty, putting the flexible discounts of points-based programs in the ...

More than 40 years ago in 1979, Texas International Airlines introduced the first modern frequent flyer program, “Payola Passes,” to thank its customers who were “heavy” travelers. Fast forward a ...

Loyalty programs aren’t what they used to be —but retail experts say these six put the customer first instead of simply ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

Loyalty programs are an essential part of businesses’ efforts to retain customers and increase engagement. However, as we move into the era of Web 3.0, there is an opportunity to revolutionize these ...

Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...