Today we have access to a lot of media channels. They fall into one of three types of media: paid, owned and earned. Before you leverage them, you need to understand how each type of media functions ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. To build a powerful, influential personal brand, you need to be ...

Marketing and PR have changed in amazing ways in the past few years. New tech capabilities, speedier dissemination of news, and evolving social platforms all have the potential to generate visibility ...

A new survey from Deloitte has intriguing data about the behavior of media consumers across age groups. There are more types of media to consume than ever nowadays. From linear TV to on-demand ...

Stop. Look around. Listen. Feel. What types of media are in front of you, around you, and beyond you? What role do they play in how you know yourself, express yourself, relate to other people, and ...