“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Beth Sanville, SVP, Analytics, Merkle.

Many organizations are challenged with scaling analytics to reach every employee and/or realizing the full value of their analytics investments. Also, the exponential amount of data they’re generating ...

Practices now should have at least 1 person who understands analytics, as their prevalence and importance grows in the field, explained Nat Turner, co-founder and CEO of Flatiron Health. Practices now ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Even though using data analytics has not traditionally been a part of hospital and health system CEOs’ job descriptions, in the era of Big Data, understanding analytics has become a competitive ...

Many executives say they that they don’t trust their own analytics, but that doesn’t mean they don’t want analytics they can trust. Why don’t executives trust analytics? Some reasons are good, like ...

TLDR: The courses in The Google Analytics Master Class Bundle break down how to analyze web traffic data to make a big impact on your business and marketing efforts. If you haven’t heard, thinking ...

The right insights are essential for understanding what makes your business tick. To have true confidence in your business decisions, you must leverage the power of data analytics. With quality data, ...

One of Google’s latest and more significant announcements recently was the launch of Google Analytics Premium- a paid version of Google’s very popular web analytics system - Google Analytics. There ...

Process manufacturing operations may be oversimplified as entailing raw materials, a production process, and finished goods. The same model can be applied to using production data to improve process ...

Big data and analytics are becoming more central to organizations in almost every industry, and as they spread, so do the questions that surround them. A significant sticking point — and, in my ...