How is it that two people can see the same thing and have a completely different understanding of what happened? Two leaders can look at the same numbers, hear the same news or face the same challenge ...

One thing that is true in life and in business is that perception is reality. If a perception has been created, whether it is actually true at the core, it is perceived as true and; therefore, ...

Building and maintaining a brand is not a “set it and forget it” strategy. In the age of constant consumption, brand relevance is key. Even the most well-known brands must take note of the impact of ...

Over the last several months, we have had the opportunity to engage with our clients, to check on the pulse of their world, and share an open dialogue through virtual roundtables. These intimate ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. Too ...

American psychologist Calvin S. Hall established the open field test (OFT) in 1932 to assess animal emotionality. 1 The OFT has evolved since then with modern technology, and its capacity to assess ...

" Our test, called the Imagination Perception Battery (BIP), is designed to assess the link between perception and mental imagery through the different visual qualities that enable a scene to be ...