Augmented reality creation platform Blippar announced today that it has integrated its WebAR software development kit into Unity, the software platform that half the world’s games and many of its 3D ...

Unity Software (U) has laid the groundwork for the future of augmented reality (AR) as the prime provider of the Unity game engine for creating virtual worlds and top mobile games. The company has an ...

Kenneth Ma, left, a member of the University of Washington team behind the PrezVR virtual reality presentation app, gives a demo to Lawrence Tan, right, a fellow computer science student attending the ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

Oculus was a virtual reality company founded by Palmer Luckey. It was acquired by Facebook, now known as Meta, for $2 billion in cash and stock. Virtual reality has been a major initiative for Meta.