The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...

If you've ever fallen into a rabbit hole of ASMR videos, you might wonder how the peculiar sensation comes about. Here's what we know. When you purchase through links on our site, we may earn an ...

If you spend time on YouTube or TikTok, you may have come across videos of someone whispering into a microphone, carefully slicing stacks of slime, or slowly ripping strips of paper. These videos are ...

The autonomous sensory meridian response, or ASMR, is an intensely pleasant, tingling sensation originating in the scalp and neck and spreading down the body. ASMR is elicited by various video and ...

Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...