Wedding season is in full swing, bringing with it a familiar sense of dread for anyone who fears the dance floor. But relief ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

This article is also available as a pdf version. A young man walks toward the entrance to an underground subway. As he starts down the escalator, his heart rate increases, but he continues. He ...

Through holography and AI, these glasses can display full-color, 3D moving images over an otherwise direct view of the real world. Researchers in the emerging field of spatial computing have developed ...

Since time immemorial, innovation has remained the pillar of the sports industry. Enhancing performance, captivating spectators, and improving accessibility are some of the ways in which this industry ...

Virtual reality was supposed to transform entertainment. At least, that was the expectation roughly a decade ago with the arrival of the Oculus Rift, the first virtual reality (VR) headset that many ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

A futurist breaks down why 2026 will test AI’s real business value, from agents and security risks to edge computing, biotech, and energy.

Researchers from Seoul National University College of Engineering announced they have developed an optical design technology that dramatically reduces the volume of cameras with a folded lens system ...

There's a new mixed-reality headset in town. Samsung's new Galaxy XR headset isn't just about stepping into another world, it's about effortlessly blending the digital with the real world around you.

For bringing truly immersive sports and entertainment to venues around the country Cosm operates immersive “shared reality” venues that, thanks to 87-foot diameters, 12K+ resolution LED domes, and ...