Nothing against the rest of the products in our makeup bag, but there’s nothing quite as invaluable as a good tube of mascara. No matter what kind of makeup look you’re after, a few quick swipes is ...

Best mascaras 2026. The HELLO! team tried and tested the top-rated mascaras from Maybelline, Lancôme, and Benefit to find the ...

The Standard's journalism is supported by our readers. When you purchase through links on our site, we may earn an affiliate commission. In my job, I have had the chance to try, test and review a lot ...

If you’re a beauty enthusiast or just want to make your morning routine a little easier, eyelash extensions might be just what you need. They give you instantly fuller, longer lashes without having to ...

The love of lashes is not new. Dating back to the late 1800s, there are records of treatments to lengthen and thicken eyelashes. It was believed lashes would grow if they were trimmed and then treated ...

The Standard's journalism is supported by our readers. When you purchase through links on our site, we may earn an affiliate commission. Mascara is one of the elite product types where luxury labels ...